Monthly Archives: May 2014

eBay cyber attack highlights value of card on/off tools

eBayEbay is yet another giant consumer brand that has fallen victim to a cyber attack. Like many of us, I raced to change my password when I heard the news break early Wednesday morning. Of course the news media and many eBay users assumed the worst had happened and that personal and financial information had been breached. Fortunately, the attack was limited to a corporate network and only a small amount of employee login credentials were breached. EBay’s PayPal business unit did not show evidence of user personal or financial information being exposed. Few.

Given the frequency of these high profile breaches, it seems like only a matter of time before hackers are able to break into the networks of the most trusted consumer brands and financial institutions. Target experienced a massive breach late last year that many consumers are still dealing with today.   High-end retailer Neiman Marcus experienced a breach as well. Larry Ponemon, chairman and founder of the Ponemon Institute, which specializes in data-security issues, said “It shows that even the best of Internet sites are vulnerable to cyber attacks … you can’t stop this tidal wave.”

Yikes! What are consumers to do?! Even the perceived most secure websites, businesses and financial institutions are vulnerable to cyber attack. I think the best form of protection is to empower consumers to control when, how and where their credit or debit card data is used. If consumers can limit the use of, “turn off” or block the use of a card, they are empowered to protect themselves from any resulting damages from these cyber attacks.

Ondot Systems provides one of the most compelling solutions to help consumers take control of their payment cards.  The Ondot solution lets consumers…

  • Turn a credit card on or off
  • Limit the use of a card to a specific retailer or spend category
  • Limit card use to an area near them or to a specific geographic region

Ondot SolutionsThe eBay cyber attack highlights the consumer value of Ondot solution    Imagine that you were a victim of a data breach and that your credit card information may have been sold on the black market. Sadly, this is the case for millions of US consumers. The Ondot solution empowers you to prevent any fraudulent transactions should a fraudster purchase your data and attempt to buy things on or offline. For example, upon hearing about the breach you could easily turn off the card immediately giving you extra time to determine if it’s necessary to cancel the card. Or, if you limit card use by geo proximity to you, use of the card will be denied to any cyber criminal across the world attempting to purchase items. You are empowered to protect yourself from fraudulent payments BEFORE they even happen. That’s cool.

Ondot Systems does not provide a direct to consumer solution. They are actively pursuing relationships with the major payment processors and financial institutions to white label the technology. I’m wondering though if this technology is relevant enough that consumers could actually ask their bank card providers for it….or be willing to switch to a card provider who has this technology deployed already. The Ondot solution could prove to be a strong differentiator that may attract many new customers to a bank’s credit card offering.   With the increase in data breaches, I’m hoping my bank will provide this functionality soon. If not, I am open to learning more about who does offer this technology.

Ondot has the wind at its back now. However, this technology is not new and competitors have built similar solutions. From what I understand from my patent attorney friends, this technology is not particularly defensible for there are many ways to skin that technology cat.  Meow.  Ondot must build strategic partnerships with the largest payment processors first to grow market share…and do it quickly.  These processors will pave the way to deploying to small and mid tier banks.  Ondot’s big hurdle will be in how easily the solution is deployed at the bank.  As we know, these smaller banks get heartburn if a solution integration requires a big internal commitment.  However, it appears they have addressed this hurdle with seamless integration into the universally accepted payment standard and with deployment support. Once deployed, Ondot’s next challenge will be in how well they engage these banks in co-marketing the solution to the consumer.  Many mid and lower tier banks run lean on marketing so the key here will be how to take advantage of current marketing channels to drive adoption.  However, I have a feeling consumer word of mouth may be the most effective channel.

Ondot is a formidable competitor and is well positioned to be the market leader.  Now it’s about how well they execute.


Flexscore makes it easy for consumers to evaluate financial health

Earlier this month I got an email from Credit Sesame enticing me to return to their site and see how my credit score has changed. I created an account over three years ago when my wife and I were in the hunt to buy a home and needed a sense of our credit score to get pre-qualified for the loan. However, after we got approved, we’ve had little need to check our score again…until I got the email from Credit Sesame with the subject line “see how your credit score has changed.” The competitive side of me was immediately activated and I logged into Credit Sesame. Fortunately, my score went up….however I do not know why. Beyond the home purchase, my credit activity has been the same as it ever was (Talking Heads anyone?). If anything, the cash component of our financial health has become softer AFTER the purchase. Credit scores don’t measure financial health…only credit worthiness…using a process NO ONE UNDERSTANDS! Beyond affecting the ability to borrow, the credit score has a limited use.

We are all engrained in the United States to care about our credit score. We all know our own score (roughly) and understand the influence it has for us to borrow money. However, the score fails to measure other important factors that influence how much money we can borrow: cash on hand, savings accounts, equities, retirement funds, etc. These are all factors that define our financial health. However, there is no similar scoring tool to help us measure our financial health. I think a financial health score would be much more relevant for consumers as it is a data point that helps discern where they stand in relation to life’s big financial pressures including qualifying for a loan or understanding how much money they need to retire.

Screen Shot 2014-05-21 at 1.51.15 PMFlexscore is a innovative FinTech company that is trying to do just that; provide a service that gives consumers insight into their financial health through one score. Their consumer site is now live and they are touting a base of 30K users.Aside from the challenges, Flexscore has even greater opportunities ahead.

The potential big win for Flexscore is their unique ability to build a technology that produces a “score” relevant for consumers, financial planners AND financial institutions. Flexscore recently presented a new solution at FinovateSpring that helps financial planners provide this score to their clients. This is interesting for it gives the advisor and client a unit of measure that they can BOTH understand.Yes, it may be a challenge to get enough advisors to adopt the Flexscore and trust the methodology behind it. I think there is opportunity here for Flexscore to gain traction if financial advisors at banks and lending institutions adopt the scoring.   By engaging customers in conversations about their financial health, banks are able to build deeper customer relationships and their pool of potential clients to lend to. Remember banks make their money off mortgage lending. This deeper consumer relationship will also ease the torrid lending process for the bank will have record of the consumers’ financial health and documents on file. Banks will be lending to a known and assessed borrower….insuring a much faster approval process. A faster approval process means a happier customer!

Screen Shot 2014-05-21 at 1.48.23 PMI’m envisioning a financial advisor saying, “Mr. Dunstan, if you achieve a Flexscore of 780, you will be qualified for a great mortgage or refi rate of X%. Let’s see what we can do to get there.” Boom. The reason for having a Flexscore is directly relevant for me as a consumer….and I’m now engaged in a relevant conversation with my banker. This conversation becomes a collaboration in which the bank is “selling” me another loan. Another conversation could focus on my retirement planning with my bank’s financial advisor. “Mr. Dunstan, to retire at 65, you need a Flexscore of 950. You are a ways off from 780. Let’s see how we can get you to your goals.” The Flexscore is now the centerpiece of all future financial planning discussions and compass to the banking products needed to achieve the goals.

By enabling banks to make more money off their customers, Flexscore can quickly drive adoption of its more complete financial health scoring method. Banks will pull consumers through the scoring process for it’s relevant for conversations already happening. Consumers are well primed to understand the relevance of this score and may even take action to improve with the right incentives. Hmmm….I can feel another blog post brewing about gamification of this process. However, if Flexscore decides to push this score directly through the consumer channel, building adoption and relevance may prove more costly. As we know, driving consumer awareness and adoption in this noisy world will be expensive for them. Additionally, convincing a typically very tepid consumer to care about their financial health “score” will be challenging too. Remember, consumer adoption rates for personal finance management solutions are typically very low (sub 5%)…which means getting consumers to engage with their money is REALLY HARD.

Keep an eye on Flexscore. I think with the right partners and clients Flexscore could redefine how we as consumers evaluate, measure, improve and discuss our financial health…and with so few Americans adequately prepared to retire, these conversations need to be had earlier in life.


How can a remote control for credit cards create value for consumers and banks?

Last week I attended FinovateSpring in San Jose. I was excited to see the latest innovations around mobile payment technology from companies including Loop, Quisk, WePay and Red Giant. However, I was most intrigued by what Ondot presented and the value the technology provides to consumers and to financial institutions. Their technology was so well received last week that Ondot won a Best of Show award.

Screen Shot 2014-05-09 at 10.48.15 AMYes, there has been a lot of activity within the digital wallet space to improve card security or reduce the number of cards one needs to carry. Coin, for example, enables users to consolidate all their credit and debit cards on to one “smart” credit card. Think Swiss Army Knife…but just for your cards. The user selects which card to use by activating it on the Coin device…with the other cards remaining turned off. FinovateSpring presenter, Red Giant hopes to replace all the cards in consumer’s wallet with a “smart” card that can be turned on to make purchases…to then be turned off when not in use or if it’s not in the close proximity of the userI think what Ondot presented takes the card management and security technology features and benefits one step further in meeting the needs of the consumer AND the financial institutions. Ondot launched its Mobile Card Services…or putting it simply, it launched a technology that enables a user to remotely turn on or off a payment card from a mobile device.   There is no need to carry around another device or card. Ondot is controlled by the one item weall carry with us….our phones. The implications of this technology are HUGE for consumers and for banks.

Consumers now have the opportunity to control when, where and how a debit or credit card is used. Thinking this through a bit, this technology in effect helps prevent fraud or spending abuse before it even has a chance to happen. It puts the cardholder in total control of all cards in the purse or wallet! That is GREAT!!!!!

For example, let’s say your wallet or purse (or Coin device!) falls out of your hands and all your credit cards are now in control of a nefarious individual. The Ondot solution can be used to sense that your card is no where near you and turns off the cards before the potential criminal is able to run to Best Buy and buy a TV. Or, let’s say you give a credit card to a son or daughter attending college and you want to limit the type of spending to just books and school supplies…and not to spending at bars and restaurants. If your child tries to charge a $100 round of drinks on Friday night the card will be denied for payment. Sigh…hopefully your child is good at washing glasses to pay the bar tab!

Ondot benefits for banks are equally as exciting. For example, offering this remote control feature will be a big point of differentiation for card issuing banks. I can’t think of any bank within the SF Bay Area that provides this feature….without having to actually cancel the card. Secondly, the technology helps consumers reduce exposure to fraud…which in turn helps banks and card issuers reduce charge backs. Lastly, if integrated correctly on the bank’s website or mobile app, the solution creates another touch point with consumers who regularly manage and check their cards. There will be A LOT of opportunities for the card issuing bank to learn about spending patterns and to cross sell these users to other banking products. This feature could get customers to return daily to the branded mobile app to manage their credit cards.

The big challenge for Ondot will be how easily will these features be integrated within a financial institution’s current online and mobile banking platforms. Ondot will no doubt be exploring strategic partnerships with the platform providers to help springboard distribution and adoption. The Ondot product team will also be looking into how the solution can be integrated through APIs…which will be a key requirement for the mid and lower tier financial institutions.

Ondot will be one to watch!


FinTech fun had by all at FinovateSpring

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I had a great time last week at FinovateSpring live blogging for Money Summit.   There were so many great technology demos presented and a lot of great networking was had by all. This was my fifth Finovate event and it was great to see many familiar denizens of FinTech and to meet many new innovators. According to the Finovate team, this event was the most attended ever with over 1,200 people fitting into the City Nation Civic in San Jose.  Hopefully my co-blogger, Brad Leimer and I were able to provide insightful comments and perspective to what was presented during those two days. Please feel free to Tweet questions to Brad (@leimer) or to me (@ericdunstan) and we will do our best to respond as quickly as possible.

Congratulations to the FinovateSpring Best of Show winners

  • EyeVerify
  • Loop
  • Interactions
  • Motif Investing
  • Ondot
  • PrivatBank
  • SaveUp

Personally, I was most excited by what was presented in the mobile payments, virtual CRM, and digital banking technology verticals. Look for future posts for my perspective on presenting companies in each vertical.FinovatePic

As far as the Best of Show winners go, I was very impressed by what EyeVerify, Loop, Ondot and PrivatBank presented.

I will continue to contribute to the Money Summit blog. I will post links to content I produce. Or, better yet, add Money Summit to your “FinTech” news feed on Feedly or Flipboard.

I hope everyone had a safe and easy trip home and is having a productive week.


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